A Little Hope is a non-profit dedicated to helping children who have lost a parent or loved one. The most important part of the brand strategy was to appeal to kids while conveying a serious tone to their guardians. It was important to use color and imagery and not overpowering it with words. All of the type throughout the identity is lowercase and the color black was intentionally left out to appear warmer and gentler. The warmer colors are welcoming to everybody and not intimidating.
A Little Hope is a non-profit dedicated to helping children who have lost a parent or loved one. The most important part of the brand strategy was to appeal to kids while conveying a serious tone to their guardians. The most important part of this was the use of color and imagery and also not overpowering it with words. All of the type throughout the identity is lowercase and the color black was intentionally left out to appear warmer and gentler. The warmer colors are welcoming to everybody and not intimidating.