The U.S. Cellular Ad Campaign was made to try and appeal to millennials. Different scenarios were illustrated with places you would visit and still have coverage anywhere. The design used a playful and cartoon style to play on the phrase “In The Middle of Anywhere”. The design used U.S Cellular colors and their corporate typeface to keep the brand recognizable at a quick glance.
The U.S. Cellular Ad Campaign was made to try and appeal to millennials. Different scenarios were illustrated with places you would visit and still have coverage anywhere. The design used a playful and cartoon style to play on the phrase “In The Middle of Anywhere”. The design used U.S Cellular colors and their corporate typeface to keep the brand recognizable at a quick glance.